Zillow in 2025: An Updated Review of the Company’s Reputation

Introduction

When evaluating whether a company is trustworthy, whether as an employer, service provider, or industry leader, reviews of its reputation matter. Zillow, one of the biggest names in U.S. real estate, has consistently shaped how buyers, sellers, and renters interact with property data. In this updated review of the company’s reputation in 2025, we’ll examine Zillow’s workplace culture, employee experience, growth trajectory, and overall credibility in the real estate market.

Company Overview: Zillow’s Role in Real Estate

Zillow remains much more than a real estate marketplace. Since its founding, it has provided unprecedented access to housing data once locked behind industry walls. In 2025, Zillow continues to lead with Zillow Home Loans, Zillow 3D tours, and AI-powered Zestimate tools, making home buying and selling more accessible.

With a workforce of nearly 6,200 U.S.-based employees, Zillow positions itself as a tech-driven company that also emphasizes workplace satisfaction. According to recent employee surveys, 91% of Zillow employees say it is a great place to work—well above the U.S. average of 57%.

Workplace Culture and Employee Experience

Zillow continues to be recognized for its inclusive and collaborative culture. The company has invested heavily in remote-first flexibility, diversity programs, and employee resource groups. These include initiatives like the Pride Network, Women in Tech, and Veterans ERG, which help create a sense of belonging across the workforce.

Regular leadership Q&A sessions, transparent communication, and employee empowerment programs reflect Zillow’s commitment to trust and growth.

Compensation and Career Growth

When it comes to pay and career growth, Zillow remains competitive. As of 2025:

• Average salary: ~$85,000 annually (above national average of ~$70,000)
• Top roles: Senior engineers and product managers earn over $140,000–$160,000 per year
• Entry-level roles: Customer support and design positions average $50,000–$65,000 annually

Employee reviews highlight ample learning opportunities, clear career progression, and above-average benefits packages, including wellness stipends and stock options.

Industry Reputation Beyond Employment

Zillow’s reputation extends beyond its employees; it is also judged by consumers and the real estate industry. While Zillow remains trusted for its Zestimate® property valuations and home search tools, critics note accuracy challenges in volatile markets. In 2025, Zillow doubled down on AI-driven property valuation improvements, aiming to address past inconsistencies.

Still, Zillow continues to be a household name in U.S. real estate, often ranking as the #1 most-visited property platform online.

Great Place to Work Certification

Zillow earned the Great Place to Work Certification for 2025, reaffirming its commitment to building a positive employee environment. Key survey highlights include:

• Credibility – Employees trust Zillow leadership’s decisions
• Fairness – Consistent treatment across roles and teams
• Pride – High employee satisfaction with their contributions
• Belonging – Strong inclusivity and support networks

This recognition strengthens Zillow’s reputation as both a market leader and an employer of choice.

Pros and Cons of Zillow’s Reputation

Pros:

• Strong reputation for employee satisfaction
• Competitive salaries & benefits above industry average
• Inclusive culture with multiple ERGs
• Leading role in U.S. real estate technology

Cons:

• Some consumer trust issues remain around Zestimate accuracy
• Competitive tech-driven pace may not suit everyone
• Hiring is highly selective for certain roles

Conclusion

Zillow in 2025 continues to hold a positive company reputation, both as an employer and as a real estate platform. Its commitment to employee well-being, inclusivity, and technological innovation positions it as a leader in the housing market. While challenges around valuation accuracy persist, Zillow’s overall reputation remains strong, making it a trusted name for both employees and consumers.

FAQ Section

1. Is Zillow a good company to work for in 2025?
Yes. Zillow ranks highly for employee satisfaction, inclusivity, and career growth opportunities. Over 90% of employees rate it a great place to work in 2025.

2. What is the average salary at Zillow in 2025?
The average salary at Zillow is around $85,000 annually, with senior roles paying over $140,000 and entry-level roles starting at $50,000+.

3. What are the main criticisms of Zillow?
The biggest criticism remains its Zestimate accuracy, which can fluctuate in dynamic housing markets. Some real estate agents also argue Zillow favors large brokerages.

4. How does Zillow compare to competitors like Redfin or Realtor.com?
Zillow leads in traffic and brand recognition, while Redfin is praised for its brokerage model and lower commissions. Realtor.com continues to compete on listing accuracy and agent network.

5. Does Zillow still have a strong reputation in 2025?
Yes. Zillow’s reputation remains strong, backed by its workplace culture, employee satisfaction, and its role as a leading real estate technology provider.