October 9, 2023

Is Jacksonville a good real estate market in 2023?


When it comes to investing in real estate, choosing the right market is crucial. One market that has been garnering attention in recent years is Jacksonville, Florida. Located in Duval County, Jacksonville offers a unique blend of affordability, population growth, and economic opportunities. In this comprehensive analysis, we will delve into the keys that make Jacksonville a good real estate market, including housing market trends, price appreciation, rental market conditions, and long-term growth potential.

Population Growth and Economic Opportunities

One of the primary indicators of a thriving real estate market is population growth. Jacksonville has experienced steady population growth, making it an attractive destination for real estate investors. As of 2020, the city’s population stood at 1,064,658, making it the largest city in Florida and the 12th largest city in the United States. With a growth rate of 1.22% annually, Jacksonville has seen a 12.12% increase in population since the last census.

The city’s economy is also diverse and continues to grow. Jacksonville is home to numerous Fortune 500 companies and industries that provide employment opportunities. The presence of these companies not only drives job growth but also contributes to the stability of the housing market. Additionally, Jacksonville’s low cost of living and absence of state income tax make it an attractive destination for businesses and individuals alike.

Housing Market Conditions

Housing Prices

Housing prices in Jacksonville have shown a steady increase over the past year. The median sold price for homes in September 2023 was $297,538, reflecting a 2.5% increase compared to the previous year. This price appreciation indicates a healthy market where homes are in demand and buyers are willing to pay higher prices.

When looking at housing prices by bedroom count, we observe that different segments of the market have experienced varying levels of price growth. For example, one-bedroom homes saw an 8.5% increase in median sold price, while two-bedroom homes saw a 7.4% increase. This data suggests that smaller homes are in high demand and experiencing stronger price growth compared to larger properties.

Housing Supply

The availability of homes for sale is another important factor to consider when evaluating a real estate market. In September 2023, there were 4,219 homes for sale in Jacksonville, representing a 4.0% decrease compared to the previous month. This decrease in housing supply indicates a competitive market where buyers may face challenges finding the right property.

Breaking down the inventory by bedroom count, we find that there was a decrease in the number of homes available across all categories. The inventory of one-bedroom homes increased by 4.0%, two-bedroom homes decreased by 2.6%, three-bedroom homes decreased by 3.0%, four-bedroom homes decreased by 7.6%, and five or more bedroom homes decreased by 1.4%. These figures suggest that the market is experiencing a shortage of homes across all size categories.

Days on Market

The average number of days a home spends on the market is an essential metric for understanding market competitiveness. In Jacksonville, homes had an average of 31 days on the market in September 2023, indicating a relatively quick sales cycle. This shorter time on the market suggests that buyers are actively searching for homes and making offers in a timely manner.

Analyzing the breakdown of home sale times, we find that the majority of homes (56.9%) were sold below the asking price. This data suggests that buyers may have an opportunity to negotiate and secure a good deal in the Jacksonville market.

In addition to the buying market, the rental market in Jacksonville also presents opportunities for real estate investors. As of September 2023, the average rent for a 1-bedroom apartment in Jacksonville was $1,274, representing an 8% increase compared to the previous year. The rental market in Jacksonville has shown stability and growth, making it an attractive option for investors looking for cash flow opportunities.

Long-Term Growth Potential

Looking ahead, the future of Jacksonville’s real estate market appears promising. According to market forecasts, the housing market is expected to experience positive growth in the coming months. The forecast for August 2023 anticipates a modest increase of 0.2%, followed by a further improvement with a projected increase of 0.5% by October 2023. By July 2024, the market is expected to gain significant momentum, with an estimated increase of 6.4%.

These forecasts indicate that Jacksonville’s real estate market is poised for long-term growth. The combination of population growth, economic opportunities, and favorable market conditions suggests that investing in Jacksonville real estate could yield positive returns over time.

Factors Driving the Jacksonville Real Estate Market

Several factors contribute to the attractiveness of the Jacksonville real estate market. Let’s explore some of the key drivers that make Jacksonville a compelling investment opportunity.

1. Strong Economic Growth

One of the primary reasons investors are drawn to Jacksonville is its robust economy. The city boasts a diverse range of industries, including finance, healthcare, logistics, and manufacturing. Companies like Bank of America, Johnson & Johnson, and Amazon have a significant presence in Jacksonville, providing a stable job market and driving economic growth. This healthy economy translates into a strong demand for housing, making it an ideal market for real estate investment.

2. Affordable Cost of Living

Compared to many other major cities in the United States, Jacksonville offers a relatively affordable cost of living. The overall cost of living in Jacksonville is 6% lower than the national average, making it an attractive destination for individuals and families looking for affordable housing options. This affordability factor contributes to a steady flow of residents and renters in the market, creating opportunities for real estate investors to capitalize on rental properties.

3. Population Growth and Migration

Jacksonville has experienced significant population growth and inward migration in recent years. The city’s population is consistently expanding, with newcomers attracted by its job opportunities, pleasant climate, and desirable quality of life. This population growth fuels the demand for housing and presents lucrative opportunities for real estate investors.

4. Diverse Real Estate Market

The Jacksonville real estate market offers a diverse range of property types, catering to various investment strategies and budgets. Whether you’re interested in single-family homes, multi-family properties, or commercial real estate, Jacksonville provides a wide array of options. This diversity allows investors to tailor their investment strategies to their specific goals and preferences.

Jacksonville Neighborhoods to Consider

Now that we have established the positive factors driving the Jacksonville real estate market, let’s explore some of the neighborhoods within the city that are worth considering for investment.

1. Riverside

Riverside is a historic neighborhood in Jacksonville known for its charming architecture, tree-lined streets, and vibrant community. The area offers a mix of single-family homes and multi-family properties, making it attractive to both homeowners and investors. With its proximity to downtown Jacksonville and a thriving arts and dining scene, Riverside presents a promising investment opportunity.

2. San Marco

San Marco is another sought-after neighborhood in Jacksonville, characterized by its upscale homes, waterfront views, and vibrant commercial district. The area features a mix of historic homes and newly constructed properties, offering a range of investment options. San Marco’s central location and strong community appeal make it a desirable destination for residents and investors alike.

3. Avondale

Avondale is a picturesque neighborhood in Jacksonville known for its historic homes, beautiful parks, and trendy shopping and dining options. The area attracts a diverse mix of residents, including families, young professionals, and retirees. With its well-preserved architecture and vibrant atmosphere, Avondale offers a unique investment opportunity to capitalize on the area’s charm and growing demand.

4. Ponte Vedra Beach

For those interested in beachfront properties and luxury real estate, Ponte Vedra Beach is an upscale neighborhood located just outside of Jacksonville. Known for its pristine beaches, world-class golf courses, and exclusive gated communities, Ponte Vedra Beach is a highly sought-after area for investors looking to cater to high-end clientele.

Investing in Jacksonville Real Estate: Tips and Considerations

Before diving into the Jacksonville real estate market, it’s essential to consider some key tips and factors to make informed investment decisions. Here are some guidelines to keep in mind:

1. Conduct Thorough Market Research

To make successful real estate investments in Jacksonville, thorough market research is crucial. Analyze market trends, property prices, rental rates, and vacancy rates to identify areas and property types that align with your investment goals. Additionally, stay updated on economic indicators, population growth, and development plans that may impact the market in the future.

2. Partner with Local Professionals

Navigating a new real estate market can be challenging, especially if you’re not familiar with the local regulations and practices. Consider partnering with local real estate agents, property managers, and attorneys who have expertise in the Jacksonville market. Their local knowledge and networks can provide valuable insights and support throughout your investment journey.

3. Calculate Potential Returns and Risks

Before making any investment, it’s crucial to assess the potential returns and risks. Conduct a thorough financial analysis, including cash flow projections, expected rental income, operating expenses, and potential appreciation. Consider the risks associated with factors such as market fluctuations, tenant turnover, and property maintenance to evaluate the viability of your investment.

4. Take Advantage of Turnkey Opportunities

For investors looking for a more hands-off approach, turnkey properties can provide an attractive option. Turnkey properties are fully renovated and managed, allowing investors to start generating rental income immediately. These properties can be particularly appealing to out-of-state investors who want to enter the Jacksonville market without the hassle of managing properties from a distance.


In conclusion, Jacksonville presents a favorable landscape for real estate investors. The city’s steady population growth, diverse economy, and affordable cost of living make it an attractive destination for individuals and businesses alike. The housing market in Jacksonville has shown positive trends, with steady price appreciation and a competitive sales cycle. The rental market also offers opportunities for cash flow investments. With the projected long-term growth potential, Jacksonville is indeed a good real estate market to consider for investors seeking stability and profitability.

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