November 28, 2023

Re/Max: A Review of One of the World’s Largest Real Estate Franchises 2023-24

RE/MAX, established in 1973 by Dave and Gail Cook, stands as a global real estate franchise with over 130,000 agents operating in more than 110 countries. Widely recognized for its expertise and professionalism, RE/MAX has consistently demonstrated a remarkable track record of success in assisting buyers and sellers in achieving their real estate goals.

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RE/MAX’s name, an acronym for “Real Estate Maximums,” reflects its unwavering commitment to providing exceptional service to its clientele. As a franchise company, RE/MAX operates through a network of independently owned and operated offices. This decentralized structure allows RE/MAX to seamlessly adapt to local market conditions and cater to the specific needs of its clients.

Business Model

RE/MAX’s business model is firmly rooted in the concept of agent independence. RE/MAX agents, operating as independent contractors, enjoy the freedom to set their own schedules and tailor their approach to best serve their clients’ interests. Additionally, RE/MAX agents have the flexibility to specialize in various areas of real estate, including residential, commercial, or luxury properties.

Services Offered

RE/MAX agents offer a comprehensive range of services to both buyers and sellers, encompassing:

  • Listing and Selling Homes: RE/MAX agents possess the expertise and experience necessary to maximize the value of your home and secure the best possible price.
  • Buying Homes: RE/MAX agents guide you through the process of finding the perfect home that aligns with your needs, preferences, and budget.
  • Relocation: RE/MAX agents provide comprehensive relocation assistance, ensuring a smooth and stress-free transition into your new community.
  • Investments: RE/MAX agents assist in making informed real estate investment decisions, whether you’re seeking a primary residence, rental property, or vacation home.

Benefits of Working with RE/MAX

Working with a RE/MAX agent offers numerous advantages, including:

  • Expertise: RE/MAX agents are highly knowledgeable about the real estate market, equipped with the insights and experience to guide you towards your real estate goals.
  • Professionalism: RE/MAX agents are committed to upholding the highest standards of professionalism, ensuring ethical and trustworthy service.
  • Network: RE/MAX’s extensive global network of agents provides access to a vast pool of resources and expertise.
  • Technology: RE/MAX leverages cutting-edge technology to empower its agents and enhance the client experience.

Advantages of Working as a RE/MAX Agent

  • High Commission Split: RE/MAX agents retain a significant portion of their commissions, incentivizing them to close more deals and earn higher income.
  • Comprehensive Training Resources: RE/MAX provides extensive training and development programs for new and experienced agents, equipping them with the knowledge and skills necessary to succeed in the competitive real estate market.
  • Cutting-Edge Technology: RE/MAX offers a suite of proprietary apps and technology tools that streamline workflows, enhance communication, and improve overall efficiency for its agents.
  • National and Global Marketing Support: RE/MAX’s substantial national and global marketing campaigns generate leads and enhance brand awareness, reducing the burden on individual agents to invest in their own marketing efforts.
  • Maximized Time for Sales Activities: RE/MAX’s comprehensive support systems and administrative resources allow agents to focus their time and energy on generating sales, rather than getting bogged down in administrative tasks.
  • Expanded Referral and Lead Generation Opportunities: RE/MAX’s extensive nationwide and global network of agents provides ample opportunities for referrals and lead generation, expanding agents’ potential client base.

Disadvantages of Working as a RE/MAX Agent

  • Monthly Broker Fees: RE/MAX agents are required to pay monthly broker fees, which can reduce their overall income and profitability.
  • High Franchise Costs: The initial cost of purchasing a RE/MAX franchise can be a significant financial burden for aspiring agents, potentially limiting their entry into the business.
  • Limited Collaboration: Some RE/MAX offices have been noted for a more individualized sales approach, with less emphasis on team collaboration and support among agents.
  • Individual Sales Focus: The emphasis on individual sales performance at RE/MAX may lead to a less collaborative and supportive office culture compared to other real estate brokerages.

How to Choose a RE/MAX Agent

When selecting a RE/MAX agent, consider the following factors:

  • Experience: Evaluate the agent’s years of experience in the real estate industry.
  • Specialization: Assess the agent’s expertise in the specific type of real estate you’re interested in.
  • Personality: Ensure you feel comfortable and confident working with the agent.
  • Communication Style: Evaluate the agent’s communication style and ability to clearly convey information.

Financial Opportunity

RE/MAX offers an attractive financial opportunity for ambitious agents. Based on RE/MAX data, experienced agents selling 12 homes per year can earn approximately $120,000 annually. High performers selling 20 or more homes yearly can potentially earn $200,000 or more. The 100% commission structure eliminates earning caps, enabling highly productive agents to achieve unlimited earning potential. Additionally, RE/MAX agents have the opportunity to open their own brokerage offices, further expanding their earning potential.

Training Programs

RE/MAX is committed to supporting its agents’ professional growth through comprehensive training programs. New agents receive heavily discounted onboarding training, covering lead generation, networking, marketing, and business development skills. The RE/MAX University provides over 5,000 video modules to enhance professional capabilities. Many local RE/MAX offices also utilize mentoring programs, pairing new agents with top performers for hands-on development. Seasoned agents have continuing education opportunities with advanced certifications to expand their knowledge in areas like luxury real estate.

Technology & Tools

In recognition of the growing digital landscape of real estate, RE/MAX has invested heavily in tech solutions empowering its agents. The proprietary app leverages AI and analytics to track leads, market listings socially, and automate follow-up outreach, ensuring that deals progress smoothly. RE/MAX agents gain access to integrated G-Suite tools enhancing office and transaction management. Re/Max recently rolled out an updated CRM, booj, providing enhanced productivity features to help agents nurture relationships. These technology tools aim to maximize agents’ opportunities to succeed in real estate.


Positive Reviews

  • “I had a great experience working with my RE/MAX agent to sell my home. They were knowledgeable, professional, and always responsive to my questions. They helped me get the best possible price for my home and I would highly recommend them to anyone looking for a real estate agent.” – Sarah J.
  • “I was a first-time homebuyer and I was very nervous about the process. My RE/MAX agent was amazing! They explained everything to me in a way that I could understand and they made sure that I felt comfortable every step of the way. I would definitely recommend them to anyone looking to buy or sell a home.” – David M.
  • “I was very impressed with the RE/MAX team that helped me relocate to a new city. They were very knowledgeable about the area and they helped me find the perfect home for my family. I would highly recommend them to anyone looking to relocate.” – Amy L.

Negative Reviews

  • “I was not happy with my experience working with my RE/MAX agent. They were not very knowledgeable about the market and they did not seem to have my best interests at heart. I would not recommend them to anyone.” – John P.
  • “I felt like my RE/MAX agent was more interested in making a quick sale than in finding the right home for me. I would not recommend them to anyone.” – Jane S.
  • “I was disappointed with the level of communication from my RE/MAX agent. They were often unresponsive to my emails and phone calls. I would not recommend them to anyone.” – Mark T.


RE/MAX is a large and well-respected real estate company with a good reputation. However, like any company, there are some negative reviews out there. It is important to do your research and choose an agent that you feel comfortable working with.

Here are some additional factors to consider when choosing an RE/MAX agent:

  • Experience: How long has the agent been in the business?
  • Specialization: Does the agent have experience in the type of real estate you are interested in?
  • Personality: Do you feel comfortable working with the agent?
  • Communication style: Does the agent communicate effectively with you?

Culture & Leadership

Despite the competitive environment, RE/MAX cultivates a supportive and collaborative culture among agents. Experienced agents are encouraged to mentor and share their knowledge with newer professionals, fostering a sense of camaraderie and shared success. This culture of mentorship extends to the company’s leadership, with CEO Adam Contos emphasizing the importance of empowering agents to achieve their full potential.

RE/MAX in the News

RE/MAX regularly garners media attention for its exceptional performance and dedication to its agents and clients. Recent news articles highlighting RE/MAX’s achievements include:

  • RE/MAX Named One of the Most Respected Companies in the World (Forbes, January 2023)
  • RE/MAX Agents Help Thousands of Families Affected by Hurricane Ian (RE/MAX News, October 2023)
  • RE/MAX Launches New Technology Platform to Enhance Client Experience (RE/MAX News, November 2023)

These accolades and media mentions underscore RE/MAX’s unwavering commitment to excellence and its position as a leading force in the global real estate landscape.


RE/MAX stands as a beacon of excellence in the real estate industry, consistently delivering exceptional service, empowering agents to succeed, and embracing innovation to meet the evolving needs of its clients. With its vast network of agents, comprehensive training programs, and cutting-edge technology, RE/MAX remains a trusted partner for buyers, sellers, and aspiring real estate professionals worldwide.

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